(Hamilton, Bermuda, April 14th, 2005) – Troncossi Public Relations (Troncossi) today announces that it has been appointed as PR consultants to The Athletic Club, one of the island’s top wellness facilities.

Troncossi, an award-winning PR and communications company, will provide a fully integrated public relations programme to raise The Athletic Club’s profile in the consumer and business communities. Troncossi will assist The Athletic Club with media relations, strategic direction and help to organise information seminars in order to reach the company’s target audience quickly and cost-effectively.

The Athletic Club’s Wellness Planning & Communications Director Jacqueline Teunissen says: “As The Athletic Club diversifies and expands, we have recognised the need to increase our dialogue with clients and key stakeholders. We have worked with Troncossi in the past and were impressed with their professionalism and successes. We look forward to working with them over the long term.”

Elizabeth Tee, Managing Director, Troncossi, says: “The Athletic Club is an exciting and vibrant organisation and we look forward to positioning them as the experts in health and wellness in Bermuda. The Club has some excellent programmes in place and with the move to the new site, a busy future ahead of them. We’re delighted to be working with them.”

Delivering a total wellness package to their clients, The Athletic Club (TAC) offers a wide variety of services including group exercise classes (e.g. yoga, pilates, kick-boxing, spinning), fitness evaluations, personal training sessions, nutritional consultations, locker and towel services, massages, body wraps and beauty treatments, and on-site whirlpools, saunas and steam room. The Athletic Club hires only the best trainers, nutritionists and other fitness specialists and all staff are CPR and AED certified. TAC is a member of both the International Health and Racket Sports Association and the International Dance and Exercise Association. Both agencies insist on strict adherence to their guidelines and standards for quality clubs and certified instructors.