(Hamilton, Bermuda, March 3rd, 2005) – Troncossi Public Relations, Bermuda’s only consultancy dedicated to public relations, today announces the appointment of Sophie Wightman as a Consultant.

In her new role, Mrs. Wightman will be responsible for advising on communication challenges, managing potential media crises, monitoring the media, writing press releases, newsletters and positioning statements, and liaising with the media as well as with clients.

Prior to moving to Bermuda, Mrs. Wightman worked as Communications Manager for the Independent Schools Council and the British Boarding Schools’ Association. In the role, Sophie handled media enquiries on independent education for over 500 schools. As part of a team working on independent education, Sophie lobbied British parliament on national issues such as the 2002 A-Level ‘scandal’, university entrance procedures and open access to independent schools.

In the past, Sophie has worked for Citigate Dewe Rogerson, the world’s largest international consultancy specialising exclusively in corporate communications. While at the firm she worked with the NASDAQ stock market, Granada, Applied Materials and Belgo Restaurants. Sophie has also handled media and events for Philip Treacy, the haute couture milliner including the organisation of fashion shows at Tiffany's, Bond Street, London and the Musée des Arts Décoratifs in the Rohan wing of the Louvre, Paris.

Elizabeth Tee, Managing Director, Troncossi Public Relations, says: “I am delighted to welcome Sophie on board. I am confident that her PR experience and contacts will be invaluable to our clients as we assist them to shape their images, improve their reputations and maximise relationships with their target audiences. Sophie’s appointment reflects our clients’ growing requirements for public relations campaigns as a cost effective and influential part of their marketing programmes.”

Troncossi Public Relations is a full service public relations consultancy and provides a range of services for corporate and private clients specialising in strategic positioning, media relations and crisis management. It also provides conference and exhibition support, collateral material development, event planning, internal communications, media training, newsletter copywriting and production, press conference organisation, press office services, product promotions, public relations audits, speaking opportunities, speech writing, and sponsorship guidelines. In October 2004, it received Bermudian Business’s award for “Best Event Planning Service.”

Troncossi’s clients include: The Argus Group, The Athletic Club, Benedict Associates, Bermuda Cablevision, Bermuda Department of Ecommerce, Bermuda Festival, Bermuda Hospitals Charitable Trust, Bermuda Project Managers, Carole Holding Limited, Design Source International, Emerald Financial, Institute of Directors, The James Partnership, Keep Bermuda Beautiful, Lindo’s Group of Companies and Mello Jones & Martin.

For further information on public relations, please telephone Elizabeth Tee on 292-5838 or e-mail liz@troncossi.bm.